Author Topic: Tesco films  (Read 1867 times)

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Offline Iain Fisher

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Tesco films
« Reply #1 on: September 13, 2010, 05:42:54 PM »
Tesco, the number one British supermarket chain, are moving into film production with the films initially available only in Tesco shops.

An opportunity for Ken if he can find the right book/author?

"... Tesco has teamed up with Hollywood production company Amber Entertainment to co-produce and co-finance [the film] Paris Connections. In a first-of-its-kind partnership, the supermarket and the moviemakers plan to churn out a string of direct-to-DVD films for Tesco, based on books by top-selling, mostly mass-market authors. "It's a win-win situation for both," explains Helen Davis Jayalath, senior analyst at London-based consultants Screen Digest. Tesco gets to offer its customers an exclusive product, while Amber's low-budget films receive the kind of high-level promotions typically associated with Hollywood fare."

"The Tesco/Amber team is only adapting works by 'brand-name' authors who have sold millions of books and gained legions of fans- many of them the kinds of authors whose output is particularly popular at airport newsstands- and in supermarkets... 'These are authors who will appeal to our customers, who need no explaining," says Rob Salter, Tesco's head of entertainment.'"

"For many of these authors, having a book turned into a Tesco/Amber production means their work reaches a much wider audience than your average made-for-TV movie... "

"After a film's one-off cinema screening, Tesco will sell the DVDs exclusively for three months, probably priced around $19, the same as other new releases. Given that Tesco alone accounts for 15% of DVD and Blu-ray Disc sales in Britain, the potential for huge sales is strong."

"Tesco and Amber won't say how much they're investing in the project or spending on each film. They admit the films are low-budget affairs. Still, adds Amber cofounder Maisel, 'they will look like, smell like and taste like a big-screen feature.'"

The article is here
www.time.com/time/business/article/0,8599,2015308,00.html

For Ken it could be like his Stories of Seduction or Tales of Erotica, not his best work.  But find the right novel- something very long and difficult to adapt (like Women in Love) and he would be in his element.